Focus – Everything In Its Own Time
Have you noticed how there is a season for everything? I’m not talking about the weather or time but more that ideas catch on when the world is ready to hear them.
For example, we’ve always needed light, but the incandescent lamp couldn’t be invented until they world was ready! In prehistoric times our caves were lit by fires, then wooden stakes dipped in pitch, then someone realized that certain oils burn and developed a container to hold the oils with a wick only to be replaced by candles and gas lamps backed by polished metal and mirrors and lenses to focus the light. Each idea had its time, its place, a series of events and discoveries which led to the next idea. Every method was honed, refined, added to giving more and more light. When Edison invented the incandescent lamp it was “when the world was ready for his discovery”. It’s pure supposition on my part, but had someone invented the idea earlier it couldn’t have caught on, a series of other inventions and materials had to be discovered for it to happen.
The Green Movement has been around since the mid 60’s and went ‘viral’ at a little concert called Woodstock (44 years ago) but no one was willing to accept it as anything other than a “Hippy” thing. It wasn’t needed!
Then of course there is the “Renaissance Inventor” himself, Leonardo Da Vinci – whether his ideas would have worked or not remains to be seen but basically they were all dependent on other things being discovered, fuels, propulsion systems. They just hadn’t reached their season.
I watched a TED talk recently by an amazing man ~ Woody Norris, a fascinating guy with a contagious boyish excitement for what he does. At the time this talk was filmed had 41 Patents and 15 inventions, yet he said he is only “kinda smart” and admits he never finished college. He said several things that clicked for me:
“As it is ready, the world is ready to accept it” and
“Virtually nothing has been invented yet”.
Norris is now working on ‘focusing sound’, taking our current audio or linear method using the speed of sound back to basics to hyper- sonics, I think I got that right but it was a little beyond me (- hmm “Kinda smart”! ).
Check out his TED Talk here : TED Talks Woody Norris Invents Amazing Things
His TED talk did however give me a couple of (if you’ll forgive my pun) light bulb moments of my own:
You don’t have to wear a suit or be perfectly scripted to appear professional or intelligent. In fact presentation is like an iceberg with 7/8ths below the water – confidence is part of the uniform. If you are confident what you’re wearing matters less. Even lapses in coherence can make you seem more real as long as you are speaking with total passion and conviction and are willing to laugh at yourself.
It is not what you invent but how you focus it that is important – any item, method, product or service you ‘invent’ is also dependent on the time being right, and other components being in place. Wine has always been popular but Gary Vaynerchuk matched a new market trend in the working class with a newly emerging delivery system and Wine Library TV was born.
So, don’t be deterred! Undoubtedly you saw some need in the world that made you focus on your idea, when you are ready to launch the world will be ready to receive you, be passionate, confident, speak with conviction and your season will come.